HAISI starts cooperation with The Finnish Fair Foundation


Helsinki Advanced Interaction Studies Institute has joined forces with The Finnish Fair Foundation.

The support from The Finnish Fair Foundation enables studying exhibitions and fairs as part of media mix in marketing communications targeted towards consumers and professionals. This research will emphasize the experiential and communal aspects that are characteristic to fair media and new business models involved. In particular, studies will focus on fairs as platforms for professional communities and fandom and communal experiences as well as the role of fairs and their effects as part of integrated marketing communications. In these studies, novel research methods such as etnography will be utilized.

The responsible researchers for these studies are research director Elina Koivisto (M.Sc.) and professor of practice Pekka Mattila (D.Sc.).

Outcomes from MediaBizLab in 2011-2012


The final projects of MediaBizLab consisting of media service concepts and their prototypes were pitched for an audience in May. During their year of MediaBizLab studies, the students had familiarized themselves with the everyday challenges of consumers, the functioning business logics of media industries and its shift towards digitalization. As an outcome, the students created three interesting service concepts around the ideas of mobile payments, urban encounters and enhancing the web browsing experience.

MediaBizLab is cross-disciplinary minor studies program organized by Faculty of Marketing in Aalto University School of Business. Its main objective is to give students the skills and abilities for developing and commercializing media concepts. Teaching in the program was organized by utilizing teachers from within academia and media industry. The program was funded by Viestinnän tutkimussäätiö, Aalto Media Factoryn and Helsinki Advanced Interactions Studies Institute. Furthermore, it was supported with media companies such as Sanoma corporation, Sulake and Bob Helsinki.


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Executive Director Elina Koivisto | 040 353 8400

Board: COB Pekka Mattila | Päivi Mononen-Mikkilä | Satu Mehtälä